Pricing

Using elasticity-based pricing to boost profit margin

Using elasticity-based pricing to boost profit margin

Behind the elegant window displays and colorful online marketplaces, retailers are fighting a profit war; a war in which profit margins can be as low as 1-2 percent in a market that is rapidly changing. To compete in such a tough environment, retailers need to be armed with the best pricing strategies possible to win. When talking about profit margins, every percent matters, and the right pricing strategy can influence margins drastically. So which strategy is the winning strategy? What pricing method boosts profit margins enough to give competitors a run for their money?