A Potential Silver Lining in the COVID Crisis

DinnerTime.com helps our members plan, shop and prepare delicious, healthy meals tailored to their personal needs and preferences, using ingredients that are on-sale this week at 85,000 grocery stores across the U.S. We help people save money, reduce stress, and eat healthier….all the more important in this challenging time!

We are passionate about bringing millions of families to the table, sharing delicious, healthy meals together, building positive family dynamics, children’s self-esteem, performance in school and so much more.

DinnerTime is the leader in highly personalized, healthy meal planning, automated pantry management, and sale-smart grocery shopping. Our technology combines the best insights of nutritional science, behavioral science, and data science to deliver an unparalleled consumer experience.

At the intersection of grocery, consumer driven health care, and public health, DinnerTime members increase their meals made-at-home through grocery an average of 25%, saving money and eating healthier automatically. Indeed, the average family of 4 saves more than $100 per month using DinnerTime.

Most members enjoy DinnerTime as a free wellness benefit provided by their employer or health plan. These sponsors encourage and often incentivize healthier eating in order to combat costly chronic health issues such as diabetes, heart disease, metabolic disorder, cancer and many other nutritionally related health issues and food allergies. Johns Hopkins, the American Heart Association, Kaiser Permanente, Bank of America, several Blue Cross Blue Shields, The American Federation of Teachers, are among such sponsors.

And now, DinnerTime is being provided by leading grocers as a free to shopper benefit either as a sponsored grocer-specific experience or as a full white label integration.

For grocers, DinnerTime drives larger basket, greater share of the family meal budget, improved mix/margin, and most importantly, sustained shopper loyalty.

As one can imagine with what is happening with families at home during this crisis, we’re seeing significant increases in activity and engagement with the DinnerTime platform. Both new members and existing members.

This appears to be a rare moment, hopefully the only such in our lifetimes, in which we go through such wrenching change. Here at DinnerTime, we hope to enable positive aspects to persist as we ultimately emerge from this challenge.

This article from last weekend’s New York Times speaks to the potential silver lining. Obviously, this represents a major opportunity for grocers, too!

Forty years ago, 85% of the family food budget went through grocery, however as fast food and takeout proliferated to meet the ‘convenience’ needs of working parents, couples, and individuals, grocers’ share steadily slipped to below 50%. With disastrous impact to our waistlines and health outcomes!

Indeed, even when we aren’t trying to eat specifically healthier, we do better with meals made at home than we do out. See this study at the Johns Hopkins Bloomberg School of Public Health.

So, retaining a significant portion of this behavior ongoing will be a boon both to grocers’ bottom lines and to consumers’ long-term wellbeing, both health and financial.

Likewise, DinnerTime is an ideal platform for food brands and meal solutions seeking specific sets of customers, based upon their offerings’ nutritional attributes and built directly into meal recommendations tailored to each household. DinnerTime’s food search and discovery features, launching next month, include more than 200,000 food products, accurately identified for a myriad of health attributes, dietary restrictions, allergies, sustainability, and more.

In addition to our sponsored memberships, DinnerTime is also normally available directly to consumers at $10/month, recommended by health providers and dieticians, and of course by friends. 

During these very challenging times of social distancing and emotional and financial stress, DinnerTime is reaching out to extend our services and support to all who need help.

Please share the Referral Code 6MonthsFree with your friends, family, and social network. They will be able to join DinnerTime.com at no cost for the first six months and may cancel at any time.

We are all in this together. Each of us has an opportunity to do our part, to be careful to not expose ourselves or others to unnecessary spread, and to express our love and caring for our family, friends, and neighbors.

Our healthcare workers and first responders are true heroes. Their courage and their dedication is inspiring. We also appreciate the hard work and the personal risk assumed by the many hundreds of thousands of grocery and pharmacy workers who are ensuring that we have access to the food and medicines that we need.

We applaud all who are sacrificing in so many ways.

All efforts, big and small, count.

Help us help others.

Please share the Referral Code 6MonthsFree with your friends, family, and social network.

At www.DinnerTime.com 

by Charlie Moore, Co-Founder, DinnerTime